About

Absolut Vodka is known for its premium Swedish Vodka. However, they haven't quite cemented their position as the top choice among the younger audience.

Our case was to devise a concept and film that would infuse Absolut Vodka with intrigue and allure for younger generations. We aimed to narrate Absolut’s journey in a fresh manner, infusing it with authenticity and artistry. This led us to develop the concept of Lagom, a Swedish term signifying “just the right amount”. While sometimes lagom hits the mark perfectly, there are moments when there's no such thing as just the right amount. These bite-sized videos are intended as conversation starters, perfect for sharing with friends.