Rydbergs JUM
About
Rydbergs, a beloved Swedish food brand, has long been synonymous with traditional delights such as potato salad and mayonnaise products. Our mission was to infuse Rydberg's identity with a renewed energy by developing creative food concepts and introducing alluring new product lines tailored to appeal to a younger audience.
Rydbergs JUM, a sub-brand designed to redefine comfort food. Rydbergs Jum brings you a fusion of flavors that are not only delicious but also comforting and contemporary.
With Rydbergs JUM, we aim to provide food experiences that are both satisfying and modern. Picture cozy evenings with Netflix, wrapped up in a fluffy duvet surrounded by candlelight. And with Rydbergs Jum, there's no need for plates – our products are best enjoyed straight out of the package, offering convenience without sacrificing taste.
Client
Rydbergs
Range of work
Art Direction
Brand Strategy
Packaging Design
Credits
Stina Rolf
William Buller
Hillevi Stephansson
Year
2022