About

Create a fresh brand identity for SustainLab, an advanced sustainability data management platform. Our dedication to environmental sustainability was apparent in every aspect of the brand design.

Through meticulous research endeavors, collaboration with the company, and team-wide brainstorming sessions, we developed a concise brand concept, named "Straight to the Point" which embodies the essence of our discoveries.

The company and brand should embody the "Straight to the Point" ethos, characterized by clear, straightforward communication and a streamlined, no-nonsense approach. This applies to both written communications and the overall visual appearance of the brand. Furthermore, SustainLab's automated data management reinforces this ethos by reducing unnecessary complexity.